1. How do you define success?
The number of followers is not the only sign of success in social marketing. The communication manager should be able to help you define success at the strategic and strategic level, in order to support your main marketing goals. If the media manager has a limited view of success or is unable to explain performance measurements beyond the audience volume, he or she will not be able to provide you with high-quality strategic solutions.
2. What kind of results can we expect?
A good social media manager will manage your expectations and let you know what results in you can achieve. Remember that social media executives are not witches. They have to represent it using the best industry methods, but there is more than they can afford. They should be able to give you a solid idea of what they are bringing to the table based on their previous results and their knowledge. If the forum manager is unable to contact you effectively, he or she may not have the information you need.
3. How is ROI defined in social media?
Contrary to popular belief, ROI can always be measured in public advertising. But it may make sense. What are your goals? Were they accomplished? If so, you had a positive ROI. Have your campaigns helped your business in any way or have you had good results? If they did, you would have succeeded. The ROI of social marketing is not always tied to the visible business benefits. Ask the media manager what features can be measured and how they will be reported to reflect the value they bring to your business.
4. Which social media sites have you selected? Why are these platforms ideal for our business?
Different social media platforms have different audiences and practices. Not all networks are suitable for all businesses or industries. For example, how can a pharmaceutical company get involved in drug advertising on Twitter? The fact is that most businesses can benefit from existing networks in some way, but if there are limitations, you need your communications manager to know about it.
5. Should we be in all social media?
The social media manager who has researched your business should know your target audience. How this is answered is key because it gives you a quick understanding of their ideas about your business. If the media manager expands the visibility of your business across multiple networks, your marketing efforts may spread too little and mean that some of the campaigns may suffer. They should choose where your target audience already exists and focus on maximizing performance on those platforms.
6. Can Google+ be suitable for use in our business?
This should highlight the level of your social media executives who may have Google+ knowledge. Google identifies Google+ content faster than content that is exported. It is the fastest growing platform since its launch in 2011 and is now one of the largest social media platforms. The forum manager should be aware of this and should understand whether your intended audience is there, thus working for your business, and how Google+ can be used to achieve your broader marketing goals.
7. Can you give us an example of a social media experience you have experienced? How did you overcome this?
The communications manager should be aware that communication platforms come with limitations; API calls, bandwidth limitations, character limits etc … If the social worker has never met the limits and has not seen how to overcome them, then this probably means he does not have much knowledge. In fact, they will probably be completely new to the social scene. Asking how they overcame obstacles with their clients past or present will give you a good indication of how they are reacting to adversity.