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Online video is virtually dominating the internet, and businesses are striving to keep abreast with this trend and promote their brand. YouTube is a great platform that businesses can effectively utilize to promote their messages. It is important to be aware that most people visit YouTube for the primary purpose of entertainment and therefore businesses must create and publish YouTube videos that are entertaining enough.

Video marketing has been adopted by many famous brands such as Sony Mobile and Jamie Oliver’s Food Tube, which are taking advantage of YouTube’s mammoth audience base to engage with their potential customers. Compared to other traditional search engine optimization strategies, videos in your SEO plan can maximize your outreach and attract more customers. Let us consider how YouTube fits into an effective search engine optimization plan.

YouTube Marketing for Business Success

Video SEO based on YouTube analytics essentials, can play a solid role in deciding the success of your marketing strategy. According to this report that quotes Chris Clarke, chief creative officer at DigitasLBi, the agency that produces YouTube content for Sony Mobile, YouTube remains the biggest and best video site on the web. However, brands aren’t leveraging YouTube talent in the best way. Brands need to provide content that operates in the ways YouTube and its communities operate. Only then can they make the best of YouTube marketing.

Though challenging, businesses can choose from the many promotion options available on this popular video channel. Pre-roll ads that run before videos and are skippable can be created. This is an economical option since the advertiser needs to pay only when someone watches the ad for at least 30 seconds. There is also the option of buying ads that appear at the bottom of the screen during video or buying display advertising on the site.